Agents sort Instagram comments, mentions, and DMs for your team.

Connect Instagram Business accounts through Meta and Sift brings comments, mentions, story mentions, hashtag matches, and DMs into one inbox. Sift’s agents route each item, and your team replies as your Business account.

Book a demo Read the setup guide

WWanderlyExample workspace

@maya.travels

Booked a trip for Friday and still no confirmation email. Can someone check?

Pulled in from Instagramnow
Triage agent tagged Booking issue2s
Reply drafted4s

Drafts wait for your team. Bots and workflows answer on their own only where you turn them on.

What Sift handles on Instagram

Comes into Sift

Comments and replies on your posts
Mentions of your handle
Story mentions
Hashtag matchesAbout 30 hashtags per account
Direct messages

Goes back out

Reply to comments
Send a DM
Image attachments

What agents do with it

Triage and route

Workflows act on sentiment, language, hashtag match, and the post a comment is on, and send it to the right team.

Filter by match type

Every item shows whether it is a mention, comment, DM, or hashtag match.

Auto-reply bots

Your team sets up bots for common questions or off-hours acknowledgements.

One source per account

Each Instagram account is its own source that you can filter, route, and assign.

Set it up

Open Settings, then Integrations, then Facebook & Instagram.
Sign in through Meta as an admin of the Business Manager that owns the accounts.
Pick the Instagram Business accounts linked to your Pages.
Add the hashtags you want watched.
Choose which comments, mentions, and DMs to pull in for each account.