Free tools · no credit card
Free social media tools
Social listening, share of voice, sentiment analysis, engagement rates and hashtags for brands on X, TikTok, YouTube and Instagram.
Six free tools from Sift AI, built on the same agents our customers use. Start with a keyword and get a report in about 30 seconds.
What do you want to do?
Pick the job and go straight to the right tool.
Search public posts
Type a brand or keyword. We read X, TikTok, YouTube, Instagram and news.
Quick checks
Paste text, a handle or a topic and get an answer in seconds.
Sentiment analyzer
Paste posts, comments or reviews. See how people feel and what they talk about.
Engagement rate calculator
Work out the rate for any post, or look up a public account's recent posts.
Hashtag generator
Hashtag ideas for your topic, checked against how often each one is used this week.
Compare the tools
| Tool | Answers | Channels | Time | |
|---|---|---|---|---|
| Social listening report | What are people saying about my keyword? | X, TikTok, YouTube, Instagram, news | About 30 seconds | Work email to open the report |
| Share of voice | Who gets talked about most, and about what? | X, TikTok, YouTube, Instagram, news | About 30 seconds | Work email to open the report |
| Social care audit | How fast does a brand reply, and what's waiting? | X | About 20 seconds | Work email to run |
| Sentiment analyzer | How do these comments feel, and what are they about? | Any text you paste | About 5 seconds | First run free, then a work email |
| Engagement rate calculator | Is this account's engagement good? | Instagram, TikTok, X, YouTube | Instant | Work email for account lookups |
| Hashtag generator | Which hashtags do people actually use? | Counts from X | About 10 seconds | First set free, then a work email |
Free social media tools for brands
Most free social media tools cover one network or one number. These cover the questions a social team asks every week: what people say about you, how you compare, how fast you answer, and what to post. Each one reads live public posts, so the numbers are from this week.
Which tool should I start with?
Start with the social listening report on your brand name. It shows the volume, the themes and the sentiment in one place. Then run share of voice with two competitors to see where you stand. If customers ask you for help on X, the social care audit shows how fast you answer.
How the tools work
The search tools read live public posts from X, TikTok, YouTube, Instagram and news. AI models sort the posts into themes and label how people feel. Every post on X is counted, so volumes are exact. The quick checks work on what you give them: a post's numbers, a handle, your text or a topic.
Questions
Are these social media tools really free?
Yes. The search tools need a work email to open the report, so we can send you the link. The calculator and the first run of the text tools need nothing.
Where does the data come from?
Public posts on X, TikTok, YouTube and Instagram, plus news articles. The tools never touch private accounts or messages.
Which tool should I start with?
Start with the social listening report on your brand name. Then run share of voice with two competitors to see where you stand.
How is this different from Sift?
The tools give you a one-time snapshot. Sift runs the same agents all day on your own channels, answers the posts that need a reply and tells you when a topic starts to grow.
Built by Sift AI
The free tools take a snapshot. Sift runs all day.
Sift gives social teams AI agents that read every conversation, answer customers, flag what's growing and write the weekly report. The free tools run on the same agents.
- InboxEvery DM, comment and mention in one place, sorted by what needs a reply.
- AI repliesDrafts in your voice that go out when your team approves them.
- TrendsA heads-up when a topic about you starts to grow.
- SiftGPTAsk anything about your conversations and get the answer with the posts.