Agents route Facebook Page comments and Messenger DMs.
Connect your Facebook Pages through Meta and Sift brings Page comments, mentions, reactions, and Messenger DMs into one inbox. Sift’s agents route each one, and your team replies as your Page.
WWanderlyExample workspace
@maya.travels
Booked a trip for Friday and still no confirmation email. Can someone check?
- Pulled in from Facebooknow
- Triage agent tagged Booking issue2s
- Reply drafted4s
Drafts wait for your team. Bots and workflows answer on their own only where you turn them on.
What Sift handles on Facebook
Comes into Sift
- Page comments and replies
- Mentions of your Page
- Messenger DMs
- Reactions on Page postsUsed as a sentiment signal
Goes back out
- Reply to comments
- Send a Messenger DM
- Publish or schedule Page posts
- Image attachments
What agents do with it
01
Triage and route
Workflows act on sentiment, language, and the post a comment is on, and send it to the right team.
02
Read the mood
Reactions on Page posts feed Sift’s sentiment signal.
03
Auto-reply bots
Your team sets up bots for common questions or off-hours acknowledgements.
04
One source per Page
Each Page is its own source that you can filter, route, and assign.
Set it up
- Open Settings, then Integrations, then Facebook & Instagram.
- Sign in through Meta as an admin of the Business Manager that owns the Pages.
- Pick the Pages Sift should monitor.
- Choose which comments, mentions, and DMs to pull in for each Page.
Works alongside
All 28 integrations →Put agents on Facebook.
We will connect your Facebook account and show the agents working on real conversations.