See the conversation
Explore an AI-generated topic hierarchy with mention counts, sentiment, and response rates.
Hear the pattern. Read the conversations.
Turn social conversations into customer insight. Explore the themes, see what is changing, and follow the evidence back to its source.
Customer insightsIllustrative example
TOPICS · LAST 7 DAYS
What customers discuss
Booking confirmations128 mentions · Trending up
Changes and refunds86 mentions · Steady
Travel recommendations54 mentions · Trending up
SELECTED TOPIC
Booking confirmations
Customers are asking when their confirmation will arrive. Open the related conversations to understand the details.
Needs attention “I booked yesterday but haven't received an email.”
“Is there another way to find my confirmation?”
Illustrative conversations and values
Move from a theme to the details.
AI Analytics organizes conversations into topics your team can explore. Compare the signals, then read the records behind them.
Notice what changes
Compare topic trends over time and use the seven-day change to spot shifts in discussion.
Open the evidence
Drill into a topic or tag to read the underlying records before drawing a conclusion.
Listen beyond the inbox.
Collect public posts around the keywords that matter to your team. Listening rules help separate relevant conversations from noise.
- Collect from X, Threads, Instagram hashtags, TikTok, and YouTube.
- Review why a post was kept or archived, and promote it to the inbox.
- Receive Slack alerts for configured watch conditions and volume spikes.
ListeningIllustrative example
LISTENER ACTIVITY
Conversations worth a closer look
“Has anyone tried the new route?”Kept · Matches a product keyword
“Giveaway ends tonight”Archived · Matched a skip rule
Watch conditionNotify the team in Slack when a configured condition
matches.
SiftGPTIllustrative example
YOUR QUESTION
What are the top customer complaints this week?
Explore a summary of connected conversations, then ask a follow-up to investigate a theme.
Explore sources Ask a follow-up
Ask the next question.
Ask SiftGPT about connected data and your knowledge base in plain language. Scope a question to the sources, channels, or people you want to understand.
Use a scheduled agent for a question worth asking again. Choose when it runs and who receives the report.
Explore SiftGPT ↗Built for teams at
coinbase Circle
Bring customer conversations into focus.
See the themes, investigate the evidence, and share what your team learns.
Book a demoVoice of the customer questions
From social conversations to evidence your team can inspect.
What is voice of the customer analysis?
Voice of the customer analysis turns feedback and conversations into themes a team can investigate. Use it to understand recurring questions, concerns, and changes in customer sentiment.
Read the voice of customer guideHow does Sift find themes and trends?
Sift's AI Analytics groups conversations by topic and shows sentiment, mention counts, response rates, and changes over time. Open a topic to inspect its underlying records.
Explore AI AnalyticsCan we check the conversations behind an insight?
Yes. Sift lets you drill into the records behind topics and tags. Read the underlying conversations before treating a pattern as a conclusion.
See analytics and source recordsCan an AI assistant ask questions about Sift data?
An MCP-compatible assistant can search Sift and query analytics within the signed-in person's permissions. Access depends on the organization's settings.
See how agent access works