The Sift Blog.
Latest news, product updates, and insights on AI-powered social and community operations.
-
Social Media and CRM: Turning Conversations Into Records
Learn how social media and CRM connect, with signal mapping, data flows, routing rules, and metrics that enterprise teams can act on.
-
Managing Customer Experience: A Social Ops Playbook
Managing customer experience across social and community channels: map journeys, route issues, automate safely and measure what actually matters.
-
Social Media Analytics Platform for Ops Leaders
Learn what a social media analytics platform must track: SLAs, noise filtered, auto-closure, and routing for social care teams.
-
Social Media Analytics for Business: What to Measure
Social media analytics for business explained: which metrics matter, who owns them, how to set up routing and dashboards, and where teams go wrong.
-
Auto Tagging Facebook: Setup Steps, Rules and Queues
Auto Tagging Facebook comments and messages: set up intake rules, keyword blocks, routing queues and AI thresholds, plus a pre-launch checklist.
-
How Operational Scalability Works in Social Care
Learn operational scalability for social care teams: route intent, track auto-closure and latency, and keep humans on the hard calls.
-
Enterprise Social Platform Guide for Social Ops Leaders
Enterprise social platform guide for ops leaders covering routing, SLAs, compliance, and human approval across social care channels.
-
8 Customer Service Problems and How to Fix Them
Explore 8 customer service problems affecting social care teams, from slow response times and misrouting to noise, scams, and compliance gaps.
-
Role Based Access Control Models: A Practical Guide
Explore role based access control models, from classic RBAC to ABAC and PBAC, with patterns for enterprise social platforms and unified inbox teams.