The Sift Blog.
Latest news, product updates, and insights on AI-powered social and community operations.
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10 Social Media Intelligence Tools Compared for 2026
Compare 10 social media intelligence tools for care, comms, and community teams, with pricing signals, honest pros and cons, and a practical buyer checklist.
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How to Build a Social Media Analytics Report That Works
Learn how to build an enterprise social media analytics report: define KPIs, clean multi-channel data, set SLAs and automate with AI.
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Knowledge Base Integration: An Enterprise Ops Guide
A step-by-step guide to knowledge base integration for social and community ops. Learn the architecture, automation rules, and KPIs to drive efficiency.
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What Is Audit Trails
What is audit trails - Understand what audit trails are and their importance for social ops. Learn how tamper-evident records boost compliance, security, &
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What Is Voice of Customer: Build a Powerful VoC Program
What is voice of customer - Understand what Voice of Customer (VoC) is. Build a powerful program to transform customer feedback into actionable insights for
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Sift AI Now Supports LinkedIn: Find the Signal among B2B Noise
Stop manual triage on the world's largest professional network. Learn how Sift AI uses intent detection to separate B2B spam from the critical signals that impact your brand reputation.
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How to Measure Productivity in Social Care: A KPI Playbook
Learn how to measure productivity for social care teams: pick KPIs, set formulas, build dashboards and avoid misleading speed metrics.
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How to Tag Someone on Every Major Platform: Steps and Fixes
Learn how to tag someone on X, Instagram, Facebook, LinkedIn, Discord, Telegram and WhatsApp, fix failed tags, and avoid unwanted exposure.
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Role Based Access Control: How Roles Keep Social Ops Safe
Learn how role based access control works for social care and community teams, from roles and permissions to separation of duties and audit trails.