The Sift Blog.
Latest news, product updates, and insights on AI-powered social and community operations.
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How Long Does SOC 2 Take a Realistic Timeline
How long does SOC 2 take in practice? Get a realistic timeline for Type I and Type II audits, including readiness, observation, and ways to move faster.
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Social Media Monitoring Platform: Elevate Ops in 2026
Modern social media monitoring platform helps ops leaders unify channels, triage risk, & orchestrate support at scale. Move beyond passive listening.
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What Is InMail and How Does It Actually Work in 2026
Learn what is InMail, how LinkedIn credits, limits, and pricing shape outreach, plus best practices for social care teams using InMail effectively.
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Ad Recall Facebook: Ops Guide 2026
Master Ad Recall Facebook in 2026. Learn measurement, usage, & improvement for brand impact. Essential guide for ops leaders & marketers.
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Voice of Customer Analysis: A Practical How-To Guide
Master voice of customer analysis across social and community channels. Learn data ingestion, AI tagging, thematic analysis, routing, and metrics that drive
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Brand Voice Guidelines: A Practical Playbook for Teams
Build and operationalize brand voice guidelines for social care, community, and support teams. Includes tone matrices, channel rules, and AI workflow
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Cross Team Communication
Cross team communication - Fix broken cross-team communication with an actionable playbook for social ops leaders. Diagnose issues, define routing, measure
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Optimize Telegram Customer Support: A Guide for 2026
Build scalable Telegram customer support. Guide covers setup, unified inbox, AI routing, escalation, and SLAs for enterprise teams.
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Posting on LinkedIn: The Enterprise Operations Playbook
Go beyond basic tips for posting on LinkedIn. This enterprise guide covers governance, AI-powered triage, routing, and measurement for large-scale social ops.