The Sift Blog.
Latest news, product updates, and insights on AI-powered social and community operations.
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Cross Team Communication
Cross team communication - Fix broken cross-team communication with an actionable playbook for social ops leaders. Diagnose issues, define routing, measure
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Advanced Nike Marketing Techniques: 9 Strategies for 2026
Explore 9 advanced Nike marketing techniques. Learn to adapt their social strategies for intent tagging, crisis escalation, and AI support. Boost your brand
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Customer Interaction Analytics: Proactive Control For
Transform social ops with customer interaction analytics. Filter noise, automate routing, & measure critical insights for proactive control. Guide 2026.
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Contact Center Analytics for Social Media Teams
Go beyond AHT and CSAT. Master social-first contact center analytics to filter noise, automate routing, and prove ROI on channels like X and Discord.
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Social Media Monitoring Platform: Elevate Ops in 2026
Modern social media monitoring platform helps ops leaders unify channels, triage risk, & orchestrate support at scale. Move beyond passive listening.
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What Is Voice of Customer: Build a Powerful VoC Program
What is voice of customer - Understand what Voice of Customer (VoC) is. Build a powerful program to transform customer feedback into actionable insights for
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Master Customer Feedback Collection for Social Ops in 2026
Build a scalable customer feedback collection system for social & community. This 2026 guide offers a step-by-step framework for social ops leaders to tame
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Unlock Process Automation Benefits for Social & Community
Explore the real process automation benefits for social & community ops. Quantify ROI, improve SLAs, and implement automation without pitfalls.
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Human in the Loop Automation: The Social Ops Playbook
Learn how human in the loop automation helps social ops leaders scale support, manage risk, and prove ROI. A practical playbook for triage, routing, and KPIs.