Privacy Policy

This Privacy Policy applies to the Sift AI app available at app.getsift.ai, the Sift AI API, the website Getsift.ai, and the Sift AI Mobile App (together, “Sift AI”). Sift AI is owned, provided, and operated by Niftory Inc., DBA Sift AI, a Delaware corporation (“we,” “our,” and “us”).

We are committed to protecting and respecting your privacy. This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use our products or services, or otherwise interact with us. It also explains your privacy rights and how the law protects you.

1. What Information We Collect

We collect information about you when you provide it to us, when you use Sift AI, and when other sources provide it to us.

Information You Provide to Us:

• Account and Profile Information: Name, username, organization name, email, and profile picture.
• Billing Information: Payment details and billing addresses processed securely by our payment partners.
• Support Information: Contact information and summaries of problems you encounter.

Information We Collect Automatically:

• Device and Connection Information: Connection type, device type, operating system, browser type, and IP address.
• Usage Information: Activity on Sift AI, including pages visited, features accessed, and interactions with content.
• Cookies and Tracking: We use cookies and similar technologies to recognize you and analyze usage.

2. Why We Collect Your Information (Legal Basis)

We use your information for various purposes under lawful bases including the performance of our contract with you, our legitimate interests, or your consent:

• Providing, operating, and maintaining our services;
• Processing transactions and sending related information;
• Maintaining and improving service quality;
• Developing new features and functionality;
• Personalizing your experience;
• Measuring performance and analytics;
• Communicating with you about updates, marketing, and security;
• Providing customer support;
• Safety and security (detecting and preventing fraud).

3. How We Share Your Information

We do not sell your personal data. We share your information only in the following circumstances:

• Service Providers: With third-party vendors and hosting partners who provide necessary hardware, software, networking, storage, and related technology required to run Sift AI.
• Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets.
• Legal Compliance: To comply with applicable legal or regulatory obligations, including responding to lawful requests from public authorities.

4. International Data Transfers

Your information may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. We ensure appropriate safeguards are in place for such transfers.

5. Data Retention

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

6. Data Security

We use secure operating environments, physical safeguards, and encryption (like TLS/SSL) where appropriate to protect your information. However, no transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Data Subject Rights

Depending on your location (such as the EEA, UK, or California), you may have certain rights regarding your personal data. We respect your rights and are committed to helping you exercise them:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct any inaccurate or incomplete personal data.
• Right to Erasure ("Right to be Forgotten"): You have the right to request the deletion of your personal data when it is no longer necessary for the purposes it was collected for, or if you withdraw your consent.
• Right to Restrict Processing: You can request us to suspend the processing of your personal data under certain scenarios.
• Right to Data Portability: You have the right to request the transfer of your personal data to you or a third party in a structured, commonly used, machine-readable format.
• Right to Object: You can object to our processing of your personal data based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw it at any time.

To exercise any of these rights, please contact our Data Protection Officer at the details provided below. We will respond to your request within the timeframe required by applicable law.

8. Children's Privacy

Sift AI is not intended for children under 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "lastUpdated" date at the top. We may also notify you via email or a prominent notice on our service.

10. Contact Us & Data Protection Officer (DPO)

If you have questions about this Privacy Policy, concerns about how we handle your data, or if you would like to exercise your data subject rights, please contact our Data Protection Officer:

DPO Email: legal@getsift.ai
General Support: support@getsift.ai

You also have the right to lodge a complaint with your local data protection supervisory authority if you believe we are processing your personal data in violation of applicable laws.