The Sift
Blog

From Keywords to Context: A New Era of Social Care

Why social media support teams are moving past keyword monitoring, and what you need to keep up.

Social Care isn’t like traditional CX: What a migration from a traditional platform to AI-native looks like

While legacy CX platforms struggle with social media noise and rigid workflows, AI-native tools like Sift streamline support by automatically filtering spam, routing urgent issues, and providing deep customer context for faster, more effective responses.

Discord's a Party, But Who's Answering the Burning Questions?

Don't Sacrifice Community Engagement for SEO

How AI Powers Social Monitoring and Trend Analysis Across Today’s Digital Communities

LLMs for Social Media Sentiment Analysis: A Technical Look

Beyond Chatbots: The Expanding Role of AI in Customer Experience

Discord’s Dilemma

Our Take on Modern Support